EU AI Act · Chapter 2 of 11
Assistive vs. Generative AI
This distinction determines your disclosure obligations. Get it right on every project.
Standard editing & optimisation
Assistive
Exempt from mandatory disclosure.
- Spelling, grammar, syntax correction
- Image retouching & object removal
- Colour grading & audio levelling
- Background expansion (non-semantic)
Content creation & alteration
Generative
Public label required.
- Drafting original copy, abstracts
- Synthesising voiceovers or avatars
- Generating key visuals from prompts
- Changing the scene, narrative, or characters
The TL;DR: Assistive = just fixing or cleaning? No public label. Generative = changing the scene, narrative, or characters? Public label required. (Internal logs required in both cases.)