EU AI Act · Chapter 5 of 11
The decision flowchart
Walk through this framework whenever you use AI on a client asset. It will tell you exactly what you need to do.
Step 1 — Always ask first
Is the AI function Assistive or Generative?
Assistive → No public label requiredGenerative → Continue to Step 2
Step 2 — For Generative AI only
What is the primary output format?
Text → Continue to Step 3Image / Video / Audio → Public label required
Step 3 — Text outputs only
Did the content undergo Havas Lynx Human Editorial Review (HITL)?
Yes — Human reviewed → No public label requiredNo — Fully automated → Public label required
Internal audit — required for ALL AI use, regardless of label outcome
✓Log the tool name (e.g. LynxAI) in your project file
✓Log a summary of the prompt or task
✓Sign the Internal Human Review Certification