Client Guidelines Guide
The Risks
Data & IP Leakage
If you input confidential client data into a tool that uses inputs for model training, that data could potentially influence future outputs — including for competitors. Always use zero-retention enterprise tools through LynxAI.
Copyright & Reproduction Risk
AI models are trained on publicly available content. Outputs may inadvertently reproduce copyrighted text or imagery. All AI-generated content needs human review before use in client materials.
Regulatory & Legal Exposure
In healthcare marketing, AI-generated claims could violate ABPI, FDA, or GDPR requirements. Regulatory risk falls on the agency and client if AI-generated content is submitted without proper review.
Brand & Reputational Risk
AI can miss cultural nuance, produce biased outputs, or generate content inconsistent with a client's brand guidelines. Client-facing work requires human editorial judgment at all times.
Accuracy & Hallucination
AI models can confidently state inaccurate information. In healthcare, this is particularly dangerous. Every factual claim in AI-assisted content must be verified against source material before use.