MSA-level client

Novartis

Controlled — Prior Written Consent Required

Novartis requires prior written consent — not just disclosure — before any AI-created work reaches them, and they want to know how the AI was built and what risks it carries before they'll approve it. Adobe Firefly is the one tool they've named as compliant by default.

Key requirement — Get Novartis's written consent before delivering anything AI-created — build a consent library for recurring use cases so you're not negotiating from scratch each time. Adobe Firefly is named as already compliant; every other tool needs its own sign-off.

Permitted

  • Internal efficiency tasks with prior consent
  • Adobe Firefly, named as compliant by default
  • Consented use cases — ideation, research, drafting

Not permitted

  • Any AI-created work delivered without prior written consent from Novartis
  • Client-facing AI content without approval
  • Consumer or standard-tier AI tools

Tool-by-tool approval

LynxAI

Prior written consent required

Conditional

AVA

Prior written consent required

Conditional

Microsoft Copilot

Prior written consent required

Conditional

NotebookLM

Prior written consent required

Conditional

Vermeer

Prior consent required

Check first

Vurvey

Prior consent required

Check first

ElevenLabs

Prior consent required

Check first

HeyGen

Prior consent required

Check first

Runway

Prior consent required

Check first

Consumer AI

Not approved for client use

Not permitted